Driving Change: How Strategic Visual Communication Boosts COVID-19 Vaccination Rates in Vulnerable Populations

In a world grappling with the COVID-19 pandemic, effective communication is not just about delivering a message—it’s about making sure it’s heard by everyone. Our project, “Accelerating COVID-19 Vaccination for Indonesia’s Vulnerable Groups,” led by IDCOMM with the creative expertise of Maxymum ID, exemplifies how tailored visual communication can bridge the gap between vital health information and the communities most in need.
Our target audience is diverse, especially individuals with disabilities, who often face barriers in accessing health-related information. Our challenge was not just to inform but to engage and empower. With a blend of design thinking and empathy, we transformed complex medical jargon into accessible and actionable visuals. This strategic approach required deep understanding and innovation, which Maxymum ID brought to every piece of content.
Our process was rooted in deep research, involving community trials and consistent feedback loops with the audience it aimed to serve. Leveraging Adobe Creative Cloud, we crafted messages that were not only visually compelling but also highly accessible. We continuously refined our strategies through feedback and adapted our methods to ensure maximum reach and engagement.

KlienInvestment in womenLayananDesign, PhotographyTahun2021